Author: aslocal

In maternal-fetal medicine (MFM), leveraging data effectively can significantly enhance both care quality and practice efficiency. From identifying high-risk pregnancies to optimizing clinic operations, analytics offer numerous opportunities to improve maternal and child health outcomes while streamlining healthcare practices.  

As new technologies and applications for data analytics continue to emerge, these strategies will not only help ensure safer pregnancies but also drive continuous innovation and operational excellence in MFM practices. 

Data analytics will play a pivotal role in improving the efficiency of MFM practices now and into the future. By analyzing health data, predictive models can forecast issues such as preterm birth, preeclampsia, and gestational diabetes, enabling healthcare providers to allocate resources effectively and plan interventions proactively. This strategic foresight could also assist clinics in optimizing scheduling, reducing wait times, and ensuring timely care for high-risk patients. 

Integrating analytics with electronic health records (EHRs) could also help create a more comprehensive view of patient health, facilitating informed decision-making and streamlined operations. Such integrations have the potential to enhance diagnostic accuracy and support continuous monitoring, improving overall practice efficiency. 

Data analytics can also extend beyond patient care to enhance overall practice operations. Healthcare administrators can identify trends and inefficiencies by leveraging captured datasets, enabling data-driven improvements. For instance, analyzing patient flow data can optimize appointment scheduling and reduce bottlenecks, leading to a smoother patient experience. 

Real-time monitoring and analytics could also enhance resource allocation, ensuring effective use of staff and equipment. These optimizations can help reduce costs and enhance practices’ ability to efficiently provide high-quality care. 

Continuous monitoring powered by data analytics can help improve pregnancy outcomes and enhance practice performance. Real-time data enables healthcare providers to track health metrics continuously, supporting patient safety and operational efficiency improvements. 

Data analytics also enhance patient engagement by providing expectant mothers with insights into their health, fostering active participation in their care decisions and improving health outcomes. This increased engagement contributes to a more collaborative and efficient care environment, enhancing overall practice performance. 

One example of the wide-ranging potential of data analytics MFM comes from Dr. Michael S. Ruma at Perinatal Associates of New Mexico. Through data-driven strategies, Dr. Ruma expanded services to remote areas, optimizing operations for superior patient care. These efforts not only enhanced patient outcomes but also showcased data analytics’ ability to drive innovation and operational excellence in healthcare delivery. 

Join us for our upcoming webinar, “From Reactive to Proactive: Mastering Data Analytics to Grow Your Practice, to learn more about his story. 

Incorporating data analytics into maternal-fetal medicine is more than just the adoption of new technologies; it is an opportunity for comprehensive approaches to optimization that can transform healthcare delivery and practice efficiency.

New ways to leverage data—such as identifying and managing high-risk pregnancies, optimizing clinic operations, and continuous monitoring—will continue to expand. Embracing a data-driven strategy enables healthcare providers to leverage innovative solutions and enhance MFM care. 

Maternal mortality remains a pressing public health concern in the United States, reflecting broader disparities in healthcare access and outcomes. As we move through 2024, it’s crucial to understand the current state of maternal mortality, examine statistics, and learn more about ongoing efforts to address the persistent challenges. 

 According to the Centers for Disease Control and Prevention (CDC), the maternal mortality rate in the United States was 32.9 deaths per 100,000 live births in 2021, the most recent year for which complete data is available. This rate, significantly higher than in other high-income nations, underscores the need for systemic improvements within our healthcare system. 

Furthermore, provisional data for 2024 continues to reveal concerning trends. Maternal mortality rates fluctuate, with racial disparities remaining a significant concern. Black women are “about three times more likely to die from pregnancy-related causes compared to white women.” (CDC, 2024) 

Social determinants of health significantly impact maternal outcomes. Factors such as housing instability, transportation access, food insecurity, substance use, violence, and systemic racial and economic inequalities all play a role in maternal health disparities. 

Efforts to tackle these disparities include supporting state perinatal quality collaboratives and initiatives like the Hear Her campaign, aimed at raising awareness and fostering better communication between healthcare providers and patients, particularly those from underserved communities. 

Several initiatives are underway to combat maternal mortality by enhancing healthcare quality and addressing health disparities: 

  1. Enhancing Reviews and Surveillance to Eliminate Maternal Mortality (ERASE MM) Program: This program supports states in understanding the drivers of maternal mortality and developing prevention strategies through comprehensive reviews of maternal deaths. 
  1. Perinatal Quality Collaboratives (PQCs): These state-based collaboratives strive to enhance the quality of care for mothers and infants, with CDC support focusing on improving equity in care and outcomes. 
  1. CDC Levels of Care Assessment Tool (LOCATe): LOCATe assists states in standardizing their assessments of maternal and newborn care levels in hospitals, ensuring healthcare facilities are adequately equipped to meet patient needs. 
  1. Hear Her Campaign: This campaign raises awareness about warning signs of potentially life-threatening complications during and after pregnancy, promoting better communication between patients and healthcare providers for timely and effective care. 

In addition to CDC initiatives, there are legislative efforts to address maternal mortality. The Black Maternal Health Momnibus Act, for instance, is a comprehensive package of bills aimed at improving maternal health outcomes, particularly for Black women and other women of color. It includes provisions for improving data collection, investing in community-based organizations, and diversifying the perinatal workforce. 

Programs like the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC) are also combating maternal mortality and addressing maternal healthcare deserts, areas where women face significant barriers to accessing maternity care. 

Technology can also help combat maternal mortality. Telehealth services, for example, can bridge the gap for mothers in healthcare deserts, enabling them to access vital prenatal and postnatal care remotely. Additionally, digital health platforms can provide educational resources, monitor maternal health indicators, and facilitate communication between patients and healthcare providers, ensuring timely interventions and support. 

The maternal mortality crisis in the United States remains a significant public health challenge in 2024. However, through comprehensive efforts to improve healthcare quality, enhance access, and reduce racial and ethnic disparities, progress can be made. Initiatives by the CDC, legislative endeavors such as the Black Maternal Health Momnibus Act, and leveraging technology all play pivotal roles in creating a safer and more equitable healthcare system for all mothers. By continuing to monitor and address the factors contributing to maternal mortality, we can strive toward a future where every mother has the chance to thrive. 

Maternal care deserts are areas with a lack of access to essential maternal healthcare services, such as:

  • Prenatal care
  • Labor and delivery services
  • Postpartum care

Due to the lack of available care, women face considerable challenges in accessing timely, adequate care. This can lead to adverse health outcomes both for the mothers and the infants.

Limited Access to Health Facilities

Maternal care deserts have few or no hospitals, clinics, or healthcare providers offering maternal health services. Women living in these areas must travel long distances to reach facilities and receive care.

Shortage of Healthcare Professionals

There is a shortage of obstetricians, gynecologists, and other maternal care providers in these areas, leading to care delays and overburdened existing providers.

Lack of Specialized Care

For some areas, even when access to basic care is available, access to specialized care is limited. This can include care for high-risk pregnancies or complications during childbirth.

Higher Rates of Maternal and Infant Mortality

Due to inadequate access to care, maternal healthcare deserts often have higher rates of maternal and infant mortality and morbidity. Women in these areas are more likely to experience complications during pregnancy and childbirth.

Health Disparities

Maternal healthcare deserts exacerbate existing health disparities, particularly affecting low-income women, women of color, and those in rural communities. This contributes to overall poorer health outcomes and can perpetuate cycles of poverty and ill health.

Addressing the issue of maternal healthcare deserts involves a multifaceted approach, including increasing the number of healthcare providers in underserved areas, improving transportation and infrastructure, expanding telehealth services, enhancing healthcare coverage, and addressing social determinants of health.

Several organizations, government agencies, and initiatives are working to address maternal health care deserts. Their efforts aim to improve access to maternal health services and reduce disparities in maternal and infant health outcomes.

Government Agencies:

  • Health Resources and Services Administration (HRSA): HRSA runs programs aimed at improving access to health care in rural and underserved areas, including the Maternal and Child Health Bureau, which supports maternal and child health services.
  • Centers for Medicare & Medicaid Services (CMS): CMS provides funding and policy guidance to improve maternal health care access and quality through programs like Medicaid and the Children’s Health Insurance Program (CHIP).
  • National Health Service Corps (NHSC): This program provides scholarships and loan repayment to health care providers who commit to working in underserved areas, including maternal health care providers.

Nonprofit Organizations:

  • March of Dimes: This organization advocates for policies that improve maternal and infant health, funds research, and provides resources to support mothers and babies in underserved areas.
  • Every Mother Counts: Founded by Christy Turlington Burns, this nonprofit works to make pregnancy and childbirth safe for every mother, everywhere, by supporting programs that improve access to essential maternity care.
  • Black Mamas Matter Alliance (BMMA): BMMA focuses on improving maternal health outcomes for Black women through advocacy, research, and support for community-based organizations.

Community Health Initiatives:

Telehealth Initiatives:

  • Project ECHO (Extension for Community Healthcare Outcomes): This model uses telehealth to connect primary care providers in rural and underserved areas with specialists, including maternal health experts, to improve care delivery.
  • Telehealth Resource Centers: Funded by HRSA, these centers support the expansion and implementation of telehealth services, which can be particularly beneficial for prenatal and maternal health care in remote areas.

Policy and Advocacy Efforts:

Advancements in ultrasound reporting and telehealth play a crucial role in enhancing access to quality care and improving health outcomes for mothers and infants. These technologies facilitate remote consultations, prenatal care monitoring, and emergency support and leverage data analytics to identify trends, predict high-risk pregnancies, and allocate resources effectively.

By adopting these strategies and leveraging the efforts of government agencies, nonprofit organizations, community health initiatives, and technological advancements, we can make significant strides in closing the gap in maternal health care and ensuring that all women receive the care they need for healthy pregnancies and childbirths.

Watch the quick demo and discover how to:

Access patient records without moving between systems

  • Get a birds-eye view of the complete patient history and access from anywhere, anytime through your web browser.

Automate your workflow with built-in templates and guided auto-fill

  • Document with the level of detail that fits your clinical specialty and use the power of auto-fill to chart by exception, completing a comprehensive report in as little as two clicks.

Sign your report and close the loop with your billing and EHR systems automatically

  • Ensure speed and accuracy, plus standardize information + terminology throughout the entire system with unlimited customization.

  • In 2023, the scale of healthcare data breaches reached unprecedented levels. According to the latest HIPAA Journal analysis, a record 133 million individuals were compromised. This represents a 156% increase from 2022. (Forbes)
  • Ransomware attacks aren’t just hampering operations and costing money. They’re affecting patient care. A Ponemon survey found 45% of health IT pros reported complications from medical procedures due to ransomware attacks, up from 36% in 2021. (Chief Healthcare Executive)

A ransomware attack is a type of cyberattack in which malicious software is used to encrypt files or lock computer systems, rendering them inaccessible to users.

Ransomware attacks can cause significant disruption to organizations and individuals, resulting in data loss, financial losses, and reputational damage. 

“Cyber criminals are remotely launching ransomware attacks against U.S. hospitals, medical research laboratories, and other critical infrastructure— creating a direct threat to public health and safety; an example of how cyber criminals have become more sophisticated that’s extremely troubling for hospitals, is that hackers now specifically target medical devices, not only networks, servers, PCs, databases, and medical records.” (U.S. Department of Health and Human Services) 

“Cybersecurity analysts say ransomware groups are targeting hospitals because they know that many will pay to get their systems restored. And patient records are valuable on the dark web.” (Chief Healthcare Executive).

Healthcare organizations are common targets for ransomware attacks because they hold valuable information, like patient records, and losing access to this data can seriously disrupt patient care.

When attacked, they’re under pressure to quickly restore access due to the urgent need for medical information, and failing to do so can lead to regulatory fines. Plus, many hospitals lack the resources to defend against sophisticated cyberattacks, making them vulnerable.

Some have insurance that covers ransom payments, which inadvertently encourages attackers to target them. So, it’s a combination of the valuable data, urgency, regulatory obligations, limited defenses, and insurance that makes healthcare organizations a prime target for ransomware.

Ransomware typically spreads through email phishing campaigns, malicious attachments, compromised websites, or the exploitation of software vulnerabilities.  Email phishing is the most prevalent point of compromise, followed by spear-phishing (highly targeted phishing) and SMS phishing (via text message). (2023 HIMSS Healthcare Cybersecurity Survey)

It only takes one successful phishing attempt to cause a significant security incident. A successful phishing attack can lead to the leaking of sensitive, proprietary, or confidential information, a malware infection, or other types of security compromises (e.g., manipulation of data, credential theft, business email compromise, breaches, and others).

Once a system is infected, the ransomware encrypts files or locks the entire system, often displaying a ransom note informing the victim of the attack and providing instructions on how to pay the ransom.  

Mitigating the risk of malware takes a multifaceted security approach. At AS Software, we take these steps to safeguard customer data and help prevent ransomware damage: 

1. Protecting Your Perimeter 

Traffic to the environment is restricted to only known and approved ports and protocols. These ports can only be accessed from known IP addresses.  

2. Host-Based Intrusion Detection  

All access attempts are scanned with a host-based intrusion detection and prevention system, which flags and automatically bans any suspicious traffic. 

3. Antivirus Program 

All system files are scanned with an antivirus program. The program is updated frequently as new virus definitions are made available. 

4. Development Training 

Our software engineers undergo secure development training, focused around the OWASP top 10 — a standard awareness document globally representing the most critical security risks to web applications. 

5. Weekly Vulnerability Scans 

All source code is continuously scanned for vulnerabilities and insecure patterns, both externally and internally. Third-party penetration tests are also conducted. 

These strategies ensure protection against ransomware and prevent damage to customer networks that would delay care and put patient data at risk.  

Healthcare organizations must implement robust cybersecurity measures, including regular updates, employee training, network segmentation, data backup procedures, encryption, and access controls to mitigate the risks posed by malware attacks and protect sensitive patient data within all their systems.   

“The key is being proactive rather than playing catch-up after an incident. Make security the backbone of everything from software development to remote access policies. With innovative partners and a prevention-first mentality, healthcare organizations can regain control of their cybersecurity.” (Forbes)

To learn more about how AS Software offers a secure solution for your ultrasound workflows, schedule a demo.

When seeking approval on a new software solution to improve operational, financial, or clinical outcomes, a business case can help you gain executive support and guide your healthcare organization through the process of selecting, adopting, and adapting to proposed new technologies.

Quote

“A well-thought-out business case offers an opportunity for clinicians to bring about evidenced-based change in clinical practice. It is a powerful tool that can have a significant impact on healthcare services and patient outcomes … the role of a business case is to justify the need for change, argue its value, gain support from leadership, and illustrate how it can be sustainably implemented.”
British Journal of Hospital Medicine

A business case is a comprehensive document that outlines the justification for undertaking a particular project, purchase, initiative, or change within an organization. It serves as a tool for better decision-making, providing a structured and evidence-based rationale for investing resources, time, and effort.

Your business case should clearly communicate the potential benefits, risks, and costs associated with the proposed action, enabling stakeholders and decision-makers to make informed decisions.

Free Business Case Template
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components of a business case

  • Engage key stakeholders and help them see the importance of the opportunity.
  • Help decision-makers understand why the chosen solution is superior and establish a framework for ongoing performance measurement.
  • Demonstrate financial implications and advantages.
  • Provide information on potential challenges and how they will be addressed throughout implementation and beyond.

“Nearly 80% of doctors have experienced a distressing patient event in the last year, and many go on to suffer from depression, anxiety, and PTSD.” (AAMC)

Physicians face a unique set of challenges that can take a toll on their mental and physical health. Due to the nature of their profession, they are likely to experience traumatic and distressing events, sometimes daily.  

Quote

“Exposure to traumatic events is an unavoidable part of medical practice. From the beginning of medical education when students first lay eyes on cadavers through their later years as seasoned physicians, the very nature of medicine is to come closer to death and serious injury than the rest of society. Physicians also experience traumatic events such as workplace violence at rates higher than most occupations. When natural and man-made disasters occur, hospitals and physicians bear the brunt of caring for those injured and sickened.”

Physician Mental Health and Well-Being

And according to the Journal of Patient Safety, a majority of providers involved in adverse clinical events suffer from troubling memories, experiencing anxiety, anger, remorse and distress. (AAMC) 

In addition to the exposure to traumatic events that can cause PTSD and increased stress, the pressure and demanding nature of medical practice contribute to burnout. Long hours, high patient volumes, and administrative burdens are further exacerbating the mental health challenges faced by healthcare professionals. 

“A record 93% of surveyed physicians say they feel burned out on a regular basis, 49% say their workload has become unsustainable, and only 38% say they believe their practice is on solid financial footing.” (athenahealth) 

Physicians may downplay their emotional responses to distressing situations, leading to underreporting of trauma-related symptoms. This normalization can perpetuate a culture of silence around mental health issues and prevent individuals from seeking help. 

In response to these challenges, it’s essential for healthcare institutions to prioritize the implementation of comprehensive strategies aimed at supporting the mental health of their physicians.  

By addressing the root causes of traumatic stress and job-related stressors, and taking steps to support physicians and promote well-being, hospitals can create a supportive environment that fosters resilience, reduces burnout, and promotes the overall well-being of their medical professionals. 

“The issuing of measures to reduce traumatic stress symptoms is a chance for hospitals to promote mental health, work ability and commitment to the company by their employed physicians. Further programs to reduce job-related stress, especially constant work interruptions, could be an additional improvement for the physicians’ mental health.” (BMC Psychiatry.) 

Cognitive, behavioral, and mindfulness-based approaches are effective in reducing stress in medical students and practicing physicians. There is emerging evidence that these models may also contribute to lower levels of burnout in physicians. (The Journal of Nervous and Mental Disease) 

Cognitive Interventions

Cognitive interventions focus on identifying and changing dysfunctional thought patterns and beliefs that contribute to anxiety and burnout. This approach is based on cognitive-behavioral therapy (CBT) principles. For physicians, cognitive interventions might involve challenging unrealistic expectations, perfectionism, catastrophizing thoughts, and other cognitive distortions common in high-stress environments. By teaching medical professionals to recognize and reframe negative thoughts, cognitive interventions aim to reduce anxiety and prevent burnout by promoting more adaptive coping strategies. 

Behavioral Interventions 

Behavioral interventions target specific behaviors that contribute to anxiety and burnout among physicians. These interventions might include strategies such as time management techniques, relaxation training, assertiveness training, and boundary-setting skills. By teaching physicians to manage their behaviors more effectively, interventions can help reduce stressors, increase resilience, and improve overall well-being. 

Mindfulness Interventions 

Mindfulness interventions involve cultivating present-moment awareness and non-judgmental acceptance of one’s thoughts, feelings, and bodily sensations. Practices such as mindfulness meditation, mindful breathing, body scans, and mindful movement are commonly used in these interventions. Mindfulness has been shown to reduce anxiety, improve emotional regulation, enhance resilience to stress, and decrease burnout among medical professionals by fostering a greater sense of self-awareness and composure. 

Peer support programs play a crucial role in mitigating physician stress and burnout by providing a supportive environment for physicians to connect, share experiences, and seek assistance.  

For example, the Center for Professionalism and Peer Support developed a 1:1 peer support program that helps clinicians after significant emotionally stressful events, offering a safe way for clinicians talk about their experience and emotions with an empathetic peer.  

The intended outcomes are “to help the impacted clinician with emotional healing and wellness, to facilitate early reporting of adverse events, and to enable and promote compassionate and transparent disclosure and apology.” (Brigham and Women’s Hospital) 

By fostering a culture of peer support and collaboration, healthcare organizations can create a supportive environment that enhances the mental health and resilience of their medical professionals. 

Leveraging technology to automate tasks, streamline workflows, and support physician well-being can help mitigate the impact of stress and burnout on medical professionals. 

Healthcare professionals often spend a significant amount of time on administrative tasks, such as documentation, data entry, and scheduling appointments. Implementing technology that automates these documentation processes can allow physicians to spend more time on patient care and less on paperwork.  

Clinical decision support systems can provide diagnostic assistance and treatment guidelines to healthcare providers. By integrating clinical decision support tools into EHR systems, physicians can access real-time clinical information, alerts, and reminders, helping them make informed decisions and avoid errors. This not only improves patient safety but also reduces cognitive load and decision-making fatigue among physicians. 

Efficient workflows reduce the likelihood of bottlenecks, errors, and delays. By optimizing processes such as patient intake, referral management, and diagnostic testing, healthcare organizations can improve throughput and reduce wait times for both patients and providers. This not only enhances the overall patient experience but also reduces frustration and stress among physicians. 

Freeing up time for patient care and enhancing clinical decision-making helps enable physician providers to focus on delivering care to their patients while also prioritizing their own mental and physical health. 

The Physician Support Line is a free and confidential support line providing support for physicians and medical students. No appointment is necessary. 

State Physician Health Programs (PHPs) provide confidential peer-to-peer services to physicians. 

By recognizing the unique stressors faced by physicians and implementing comprehensive strategies to support their mental health, healthcare organizations can foster a culture of resilience, compassion, and well-being. Working together to prioritize physician well-being and creating supportive environments helps create a healthier future for both physicians and the patients they serve. 

Explore how workflow automation can help manage physician distress by enhancing efficiency in your organization: Contact Us 

This business case template can help you articulate and structure the key points of your business case, making it easier to communicate with stakeholders, decision-makers, and team members within your healthcare organization:

  • Ensuring a professional and consistent appearance throughout the presentation
  • Helping stakeholders understand complex concepts
  • Enhancing credibility and confidence in your business case

Download and edit the flexible slides to outline and create your persuasive presentation with tailored information that addresses unique concerns and objectives for your healthcare organization.

Powerpoint Slides from The Business Case Template

For each slide, you will find a completed example of a slide to reference and delete, plus a blank template to use in the final version of your presentation.

Modify the content in a way that works best for your situation and organization. Take out or add additional slides as you see fit.

Getting Buy-In for a New Healthcare Software Solution
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In the not-so-distant past, walls of medical practices were stacked high with paper files. But as the digital revolution swept through healthcare, those paper records were gradually replaced by computer files.

Even with this digital transformation, inefficiencies continued. Practices found themselves dealing with slow, unintegrated systems that require duplicate work.

Many systems have evolved to enable two-way communication, reducing duplicate tasks. Then, automated processing emerged, further streamlining repetitive tasks and boosting efficiency. And now, the next wave of innovation is upon us with AI tools offering the potential for further efficiency gains and increased value.

Several factors come into play:

Billing Errors and Difficulties Cause Significant Losses

Studies have revealed that a staggering 80% of medical bills contain errors, resulting in significant financial losses for hospitals and practices alike. With billing mistakes costing hospitals billions annually, the need to address this issue is growing.

Staffing Shortages and Heavy Clinician Pressure Affect Efficiency

The dynamics of the ultrasound market present additional challenges. While demand for ultrasound services continues to rise, staffing shortages and downward pressure on billing rates threaten the ability of practices to meet this demand effectively, without leading to burnout.

In this landscape, clinician efficiency has never been more critical. And studies consistently demonstrate the potential for significant reductions in coding errors and claim denials with the implementation of the right tools.

By leveraging automation, practices can not only increase revenue but also reduce the time spent on administrative tasks.

It often involves juggling multiple systems, manually entering data, and navigating outdated software — all of which contribute to inefficiencies and frustration.

Moreover, these outdated systems hinder the ability to work efficiently remotely, a necessity in today’s healthcare environment.

By streamlining workflows and maximizing billing capture, these solutions enable practices to operate more efficiently and effectively – regardless of size.

For example, cloud-based enterprise workflow automation eliminates manual tasks and ensures you have the latest upgrades and integrations.

When planning the path forward on your journey to modern ultrasound automation, several key considerations come into play:

  • Vendor-agnostic image acquisition to maximize device investment, without manufacturer restrictions.
  • Cloud-based solutions for better performance, accessibility, and cost savings.
  • Robust automation from image capture and report generation to streamline billing and study sharing.
  • Deep Electronic Health Records (EHR) and Picture Archiving and Communication Systems (PACS) integration for a complete view of patient records across the enterprise.
  • Comprehensive support for successful deployment and ongoing operations.

As healthcare practices embrace the shift towards integration and automation, the choice of the right technology partner becomes paramount. A true enterprise ultrasound automation platform delivers tangible benefits in terms of efficiency, revenue, and cost savings.

Learn how AS Software can help you leverage ultrasound automation to increase efficiency: Get a Demo.