Every October, Medical Ultrasound Awareness Month (MUAM) gives us a special opportunity to pause, reflect, and recognize the people whose work brings ultrasound imaging to life — sonographers.
Our theme for this year, “Recognizing Sonographers Who Inspire,” reminds us that inspiration in healthcare comes not just from innovation, but from compassion — from the professionals who bring care, clarity, and comfort to every scan.
At AS Software, we’re celebrating MUAM by spotlighting you — the sonographers who inspire your patients, colleagues, and the broader medical community every single day.
How to Join the Celebration
We’re sending a special AS Software MUAM gift to sonographers who share their stories this month.
Here’s how to take part:
Fill out the form at the end of this page So we know where to send your gift.
Download your “This Is Why I Scan” graphic You’ll receive it by email after completing the form.
Share your story on LinkedIn Post your “This Is Why I Scan” graphic and tell your story. Tell us what inspires you as a sonographer, or a moment that has stayed with you, or why you love what you do.
Use #MUAM and tag AS Software so we can celebrate with you. Once you’ve completed all three steps, you’ll receive your MUAM appreciation gift as our thank-you for your dedication and impact.
Why We’re Recognizing Sonographers
Behind every image is a professional who brings empathy, expertise, and excellence to their work. Sonographers don’t just capture scans — they comfort patients, collaborate with care teams, and translate complex technology into compassionate care.
We see your impact in every moment of clarity you bring to patients and providers alike. That’s why we’re dedicating this month to you — the sonographers who inspire us every day.
Join Us in Celebrating You
This month, let’s make sure the people behind the images get their moment in the spotlight.
Because celebrating ultrasound means celebrating you — the professionals who make a difference with every scan.
Fill out the form to join the celebration.
Ultrasound has long been valued as a safe, cost-effective imaging modality. But in today’s healthcare environment, it has evolved far beyond its traditional role in obstetrics and gynecology. It’s now central to cardiology, vascular care, oncology, musculoskeletal medicine, and is increasingly used at the point of care in emergency and critical settings.
This shift is good news for patients — ultrasound is non-invasive, widely accessible, and produces results faster than many other imaging methods. But for health systems, the expansion comes with challenges. Growing exam volumes, more complex imaging datasets, and the migration of services into outpatient and ambulatory settings mean that traditional ways of managing ultrasound no longer scale.
The Problem with Staying Siloed
Despite these changes, many organizations are still managing ultrasound through fragmented, legacy systems. These disconnected platforms create operational drag at every level:
Costs rise as IT teams maintain multiple vendor contracts and duplicate infrastructure
Clinicians waste time toggling between systems or repeating studies when priors aren’t accessible.
Compliance risks increase as reporting delays put organizations at odds with evolving interoperability mandates.
Revenue is lost when manual charge capture and incomplete documentation drive denials and reimbursement delays
Remaining siloed is no longer just inefficient — it’s a strategic risk.
Industry Forces Accelerating Change
Several powerful forces are converging to make modernization urgent:
Utilization growth: Imaging volumes are projected to rise by 10–14% over the next decade
Workforce strain: Ultrasound exams in the U.S. increased by 55% from 2011–2021, but the number of sonographers grew by only 44%, leaving open positions rising by more than a third
Regulatory pressure: The 21st Century Cures Act and FHIR adoption timelines are raising the bar on patient data access and interoperability.
For leaders, these trends mean one thing: ultrasound can no longer be treated as a departmental tool. It must be managed as an enterprise asset.
The Path Forward
Modernization doesn’t have to mean replacing everything at once. The most successful health systems start with clear governance and measurable targets — things like report turnaround times, first-pass clean claim rates, and percentage of priors retrieved at the point of care. They prioritize vendor-neutral platforms that work across EHRs, PACS, and devices, and they stage rollouts to prove value quickly
Learn More
Our new white paper, The Future of Ultrasound in Enterprise Health Systems, explores these trends in depth. Inside, you’ll find:
Data on the forces driving ultrasound’s rapid growth.
The economic and workforce risks of staying siloed.
Practical steps to modernize ultrasound IT — without disrupting care delivery.
If you missed the live session, you can watch it on demand!
Explore the unique needs of women’s health and ultrasound care – and see how AS Software’s solution supports them while continuing to evolve in the face of changing care environments.
Originally aired: Thursday, October 2nd, 2025 | 1:00 PM CT / 2:00 PM ET
What You’ll Learn
Women’s health care teams face unique workflows, documentation requirements, and collaboration needs. In this session we’ll cover:
The specific challenges and requirements of women’s health ultrasound workflows
How AS Software supports OBGYN, MFM, and other practices with tailored features and scalability across the enterprise
A sneak peek at exciting product updates coming soon to support your evolving needs
Featuring:
Kerry Faulk Clinical Solutions Manager
Neha Iyer Marketing Manager
Register Today!
The Society for Maternal-Fetal Medicine (SMFM) 2025 conference at the Gaylord Rockies, January 27–February 1, brought together thought leaders, researchers, and clinicians to discuss the latest advancements in AI, clinical informatics, telemedicine, and maternal health equity. AS Software was proud to be part of the conversation as an exhibitor, where we engaged with industry professionals and gained valuable insights into the future of MFM care delivery.
Here are the key takeaways from the most impactful sessions at this year’s event.
Bringing AI and Informatics into MFM Workflows
The Luncheon Roundtable: Practical Tips for Incorporating AI and Clinical Informatics Into an MFM Practice explored how AI and informatics enhance documentation, clinical decision-making, and workflow efficiency.
Remote Patient Monitoring (RPM):
NYU‘s 11,000-patient RPM program actively manages 3,000 patients at any time, improving maternal glycemic control and reducing preeclampsia and neonatal hyperglycemia.
AI-driven predictive modeling is helping providers proactively identify high-risk patients and intervene earlier.
AI in Documentation & Billing:
AI solutions are streamlining clinical note reconciliation and automating denial letters, saving valuable time for providers.
NYU has also introduced a HIPAA-compliant ChatGPT platform to assist in clinical decision support and research.
The key? Find the feeling, shrink the change, and rally the herd—emphasizing incremental improvements, peer learning, and leadership buy-in.
Action Items for Practices: ✔ Pilot AI-generated clinical notes and orders. ✔ Align AI initiatives with institutional goals to drive adoption. ✔ Work with IT to integrate CGM data into the EHR and predict glucose trends.
Addressing Maternal Health Deserts
The Quenching the Gap in Maternal-Fetal Health Deserts session tackled the pressing issue of maternity care facility shortages in rural areas.
The Crisis:
35% of U.S. counties lack birthing facilities
Over 1,100 counties in the U.S. are without a single birthing facility in their country.
1 in 12 women in the U.S. are affected by Maternal Health Deserts
Impacting 7 million women and 500,000 babies.
200 rural hospital closures in the past decade have forced patients to travel long distances for maternity care.
By 2030, the number of obstetricians is expected to decrease by 7% while demand is projected to increase by 4%
Contributing Factors to Maternal Health Deserts
Geographic isolation
Economic barriers
Work Force shortages
Cultural/language barriers
3 Proposed Solutions:
Diversifying the Perinatal Workforce: Expanding collaboration between family medicine physicians, midwives, and OB-GYNs.
Specialized Transport Teams:The Stork 1 team (University of Texas San Antonio) demonstrated how high-performance transport teams reduce risks for high-risk pregnancies in rural areas. States like New Mexico, are awarding an annual rolling $4 million grant for programs like these.
Telemedicine & Remote Ultrasound: Virtual visits, remote monitoring, and AI-assisted ultrasound are closing care gaps in underserved regions. Practices like Dr. Ruma’s group in New Mexico have used teleultrasound to expand access to care, increasing patient visits from 0 to 5,000 in three years.
Action Items for Practices: ✔ Partner with family medicine and primary care providers to extend maternity care in rural areas.
✔ Create networks that improve continuity and training rural obstetricians. ✔ Develop a telemedicine and RPM blueprint to expand access.
✔ Advocate for policies supporting family medicine’s role in maternity care.
Community Engagement to Improve Perinatal Outcomes
Another key theme at SMFM 2025 was bridging healthcare gaps through community involvement.
Birth Equity Initiatives:
A July 2021 initiative increased social determinants of health (SDOH) screening from 17% to 100% in hospitals.
Strategies included standardizing race/ethnicity data and building stronger patient-provider relationships.
Doulas & Community Partnerships:
Tennessee’s doula training program has improved maternal health literacy, trust, and patient outcomes.
Hospitals are exploring ways to integrate doulas into clinical teams through targeted training and policy updates.
Action Items for Practices: ✔ Implement SDOH screening in labor & delivery. ✔ Build partnerships with community organizations for better referrals. ✔ Train nurses & staff on doula collaboration.
Obstetric Innovation That Transcends Care Settings
The Philips-sponsored symposium with Perinatal Associates of New Mexico explored how technology is transforming obstetric care across rural and urban settings.
Telemedicine Expansion:
Ouma, a telehealth company, provides midwifery and behavioral health services to underserved areas, improving maternal health outcomes.
The growth of remote non-stress tests (NSTs) is making antenatal surveillance more accessible and affordable.
AI-Powered Ultrasound:
AI applications in ultrasound automation are reducing scan time, increasing accuracy, and improving workflow efficiency.
Future innovations aim to combine CGM data with ultrasound imaging to predict persistent diagnoses.
Action Items for Practices:
✔ Explore AI-powered solutions to automate ultrasound protocols. ✔ Expand telemedicine services for perinatal care. ✔ Engage with patient communities to understand their digital health needs.
Looking Ahead: How AS Software is Supporting These Advancements
AS Software is committed to supporting MFM providers by delivering cutting-edge ultrasound automation, AI-driven workflow efficiencies, and telemedicine-friendly reporting solutions.
Remote Diagnostic Access: AS Software enables real-time, cloud-based ultrasound reporting, reducing the need for in-person visits.
Seamless AI Integration: Our system integrates with EHRs and AI-powered documentation tools, improving efficiency and billing accuracy.
Scalable Solutions for Rural Care: Our vendor-neutral, cloud-hosted solution supports telemedicine and remote diagnostics, ensuring patients in maternal health deserts get the care they need.
Want to learn more? Connect with our team to discuss how we can help your practice elevate MFM care.
Sources SMFM 2025 Sessions:
Engaging Communities to Improve Perinatal Outcomes
Chair: Ebony B. Carter, MD (she/her/hers) – University of North Carolina
Chair: Rolanda Lister, MD (she/her/hers) – Vanderbilt University Medical Center
Practical Tips For Incorporating AI and Clinical Informatics Into An MFM Practice
Roundtable Leader: Hye J. Heo, MD (she/her/hers) – NYU Langone Health System
Roundtable Presenter: Melissa S. Wong, MD, MS (she/her/hers) – Cedars-Sinai Medical Center
Obstetric Innovation that transcends care settings
Industry Session Presenter: Michael Ruma, MD, MPH – Perinatal Associates of New Mexico
Industry Session Presenter: Sina Haeri, MD, MHSA – Ouma Health
Industry Session Presenter: Richie Broth, MD – TLC PERINATAL
Quenching the Gap in Maternal Health Deserts
Roundtable Leader: Alixandria F. Pfeiffer, DO – University of Texas Health Science Center at San Antonio
Join the AS Software Team at Booth 723
January 27 — February 1, 2025
Join us as we connect with leaders and decision-makers shaping the future of obstetrics and maternal-fetal medicine. This event is your opportunity to explore groundbreaking ultrasound technology that enhances both your work and your patients’ care, all while connecting with colleagues from around the globe. To learn more and register, visit the SMFM 2025 event site.
Experience Ultrasound, Automated.
Visit us at Booth 723 to explore how a smarter, automated, ultrasound platform can streamline your workflow to increase productivity across the enterprise. Experience live demos showcasing how automation enhances patient care while simplifying image management, reporting and billing.
Reduce your manual workload
Capture crucial data points with less errors
Report results faster
Improve billing and claims success
Integrate seamlessly with your EHR and other radiology systems
Find a time to meet with us using the calendar below. We’re excited to not only showcase our platform, but discuss some of our latest enhancements, including:
Automated Coding and Billing: Reduce errors and simplify administrative tasks with dynamic billing automation.
Enhanced Authentication and Authorization: Improve security with a streamlined login experience.
Professional Services Packages: Tailored offerings to maximize the value of your investment.
We’re incredibly proud to celebrate the exceptional dedication, expertise, and compassion that sonographers bring to their patients and communities. Each of these award winners embodies healthcare excellence and has made a lasting impact in their field. Join us in honoring these outstanding individuals who set the standard for patient care and professional leadership.
“Elizabeth is exceptionally deserving for her outstanding contributions to patient care and ultrasound advancement.” “Her expertise goes beyond technical proficiency, with a deep understanding of fetal pathology that guides accurate diagnoses.” “Elizabeth mentors sonographers, ensuring the next generation upholds the highest standards of care.” “Her empathy, combined with clinical expertise, creates a comforting environment that patients deeply appreciate.” “Leaders and IT experts across our enterprise lean on her expertise as we grow our ultrasound program.”
“Sarah embodies an ideal blend of compassion, expertise, and leadership.” “Her mastery of imaging is remarkable, catching subtle abnormalities that may have gone unnoticed.” “She is the ultimate team player, collaborating seamlessly with sonographers, clerical staff, and physicians.” “Her expertise and demeanor naturally inspire trust and respect from her colleagues.” “Sarah is a remarkable sonographer, compassionate clinician, lifelong learner, supportive teammate, and confident leader.”
“Erica personifies the community advocate award.” “She founded Sonocratic to support low-resource sonographers and inspire underserved students to pursue careers in radiologic imaging.” “Through the MSS, Erica pioneered a case study poster competition to empower students to share research with their peers.” “Each project Erica takes on is intended to serve her community or her profession at large.”
We also extend our deepest gratitude to everyone who submitted nominations, shining a light on so many remarkable professionals. Congratulations, again to the 2024 winners!
October is Breast Cancer Awareness Month, an opportunity to highlight the need for effective breast cancer screening methods. While mammography remains a cornerstone of early detection, it can have limitations, particularly for individuals with dense breast tissue. For these women, supplementing mammograms with ultrasound can significantly improve screening outcomes by identifying cancers that might otherwise go undetected.
Dense Breast Tissue and Cancer Detection Challenges
Dense breast tissue is common in 40-50% of women aged 40-74 and consists of more glandular and connective tissue. On a mammogram, dense tissue appears white—similar to how tumors appear—making it challenging to distinguish between healthy tissue and potential malignancies (Mayo Clinic). Research indicates that up to 50% of breast cancers may be missed in women with dense breasts when relying on mammograms alone. Additionally, according to Susan G. Komen®, dense breast tissue not only increases the risk of missed cancers but also modestly raises the likelihood of developing breast cancer itself.
Why Ultrasound Makes a Difference
Ultrasound is a valuable, non-invasive, radiation-free imaging option that improves breast cancer detection, especially for women with dense breast tissue. By highlighting areas of concern, it helps healthcare providers differentiate between benign and malignant masses. Yale Medicine emphasizes that ultrasound can improve cancer detection, complementing mammography and revealing cancers that may be obscured in dense tissue.
Advancements such as AI-powered imaging, 3D/4D capabilities, and cloud-enabled solutions further enhance the precision and efficiency of screenings. These innovations assist radiologists in accurately characterizing lesions, streamline clinical workflows through integration with electronic health records (EHR), and support faster, more confident diagnoses and treatment decisions.
Empowering Providers and Patients
Advanced ultrasound technology empowers both patients and healthcare providers. For patients, it offers a more comfortable screening option that enhances the accuracy of breast cancer detection without the use of radiation. For providers, it means access to advanced tools that support better decision-making and patient outcomes.
As Breast Cancer Awareness Month continues, raising awareness about the benefits of supplemental ultrasound screening for those with dense breast tissue is an important step toward empowering patients and reducing breast cancer risks. To learn more, explore insights from Yale Medicine and resources from Susan G. Komen®.
The demand for integrated clinical software has never been higher. For maternal-fetal medicine (MFM) practices, these solutions aren’t just nice to have—they’re becoming essential. These tools help streamline workflows, enhance patient outcomes, and ultimately, raise the overall quality of care provided.
Why Integration Matters in Perinatal Care
Maternal-fetal medicine is a highly specialized field, that requires a lot of coordination between healthcare providers to ensure the best outcomes for both mom and baby. Traditional systems often involve tools that don’t communicate effectively, leading to fragmented care, inefficiencies, and even potential risks for patients. This is where integrated clinical perinatal software comes in. It offers a seamless connection between different parts of the healthcare ecosystem.
Integration matters because it synchronizes data across systems like electronic health records (EHR), ultrasound imaging, lab results, and more. When these systems communicate effectively, MFM practices can access comprehensive patient information in real-time, reducing the likelihood of errors and ensuring accurate care decisions based on the most up-to-date information.
How Integration Improves Workflow Efficiency and Accuracy
One of the most significant benefits of integrated clinical perinatal software is how it streamlines workflows. In a typical MFM practice, doctors, sonographers, nurses, and other providers must collaborate closely, but often have to juggle multiple platforms to access the information they need. This can be time-consuming and prone to mistakes.
With an integrated system, providers can work within a single, unified platform. For example, when an ultrasound is performed, the images and data are automatically uploaded to the patient’s EHR, allowing immediate access to all relevant information. This saves time and reduces the risk of errors associated with manual data entry and cross-referencing between different systems.
The Power of Integration in Ultrasound Reporting
Ultrasound reporting is a critical part of perinatal care, providing detailed visual and quantitative data that guide clinical decisions. In traditional systems, ultrasound data is managed in a separate system from the patient record, which can create bottlenecks in accessing this vital information. Integrated clinical perinatal software changes that by bringing ultrasound data directly into the main patient management system, offering several advantages:
Automatic Data Transfer: Ultrasound images and measurements are automatically transferred into the patient’s electronic health record (EHR), eliminating manual uploads and reducing the risk of data loss or transfer errors.
Real-Time Access: Providers can access ultrasound data right away, allowing for quicker diagnosis, which is particularly important in high-risk pregnancies where timely intervention can make a significant difference in outcomes.
Enhanced Collaboration: Multiple Providers can view and discuss ultrasound findings simultaneously, regardless of their location, fostering better collaboration and more coordinated care.
Faster Reporting: Automatically populate ultrasound reports using standardized templates, saving time and ensuring consistency and compliance with clinical guidelines.
Improved Data Analytics: Combining ultrasound data with other patient information enables advanced analytics that can reveal trends in patient care, leading to better management of high-risk cases and improved outcomes.
Better Patient Outcomes Through Connected Care
Integrated clinical perinatal software doesn’t just help healthcare providers; it also has a positive impact on patient outcomes. With all relevant data at their fingertips, clinicians can make more informed decisions, leading to more personalized care.
For instance, if an ultrasound shows a potential issue, the integrated system can alert the clinician in real-time, allowing them to take action. This proactive approach is crucial in perinatal care, where early detection and intervention can make a big difference in the health of both mother and baby.
Also, integrated systems often include patient portals that allow expectant mothers to access their medical information, appointment schedules, and educational resources. This empowers patients to take an active role in their care and improves the patient-provider relationship.
The Growing Market for Clinical Perinatal Software
According to Global Market Insights, the clinical perinatal software market is expected to exceed $2 billion by 2032, driven by the increasing adoption of advanced technologies in maternal-fetal medicine. This growth is fueled by the number of pregnancy-related complications and the growing government initiatives and awareness regarding fetal care.
The report highlights that the demand for integrated solutions, especially those that incorporate ultrasound reporting, will continue to rise as healthcare providers look to improve clinical outcomes while reducing costs. For MFM practices, investing in integrated clinical perinatal software isn’t just about keeping up with trends—it’s about future-proofing their operations and delivering the highest standard of care.
Meeting the Demand
The rising demand for integrated clinical perinatal software is driven by the need for efficiency, accuracy, and improved outcomes in maternal-fetal medicine. Practices that adopt these integrated solutions will be better positioned to handle the challenges of modern perinatal care.
At AS Software, we understand the unique needs of MFM practices and have designed our solutions to support seamless integration across all areas of perinatal care, including advanced ultrasound reporting. For over three decades, we’ve been committed to providing our clients with the most advanced tools, enabling them to provide the highest quality of care.
As the demand for integrated clinical perinatal software continues to grow, it’s clear these solutions are the future of maternal-fetal medicine. Practices that embrace this technology will not only improve their operational efficiency but also enhance the quality of care they provide, leading to better outcomes for both mothers and babies.
ENGLEWOOD CLIFFS, NJ & OVERLAND PARK, KS, October 1, 2024 — AS Software, a leader of enterprise ultrasound automation solutions, has appointed Poornima Gopalakrishnan as Chief Executive Officer. Gopalakrishnan brings extensive experience in product management and technology leadership, having held key roles at Danaher, Envista, and Fortive, where she most recently served as President of Censis Technologies, a healthcare software business within Fortive. Across her prior roles, she drove significant innovation and growth within the healthcare and dental technology sectors.
Visionary Leadership for Growth
Poornima Gopalakrishnan’s distinguished career spans over 20 years, during which she has led digital transformation initiatives, optimized product portfolios, and launched cutting-edge technology solutions in mature markets. Her strategic focus on aligning product innovation with business goals has consistently delivered sustainable growth. Gopalakrishnan’s ability to build scalable, user-centric solutions and her people-centered approach align perfectly with AS Software’s mission to enhance patient outcomes and operational efficiencies through advanced technologies.
Gopalakrishnan’s expertise will be instrumental as AS Software continues to expand its presence in the dynamic healthcare technology landscape – particularly as hospitals and clinics adopt cloud environments. She holds a Bachelor’s degree in Computer Science and Engineering from Osmania University and a Master’s in Business Administration from the University of Virginia Darden School of Business.
Transforming Healthcare with Innovative Technology
AS Software’s ultrasound automation platform stands out in the industry by streamlining workflows and reducing costs for healthcare providers. Its cloud-based, vendor-neutral technology removes traditional IT expenses like hardware, software maintenance, and system backups, adapting seamlessly to any healthcare environment. With over three decades of experience, AS Software’s tailored workflows and proprietary automated dictionary significantly reduce report completion times, enabling providers to allocate resources more efficiently and focus on delivering timely, patient-centered care.
Under Gopalakrishnan’s leadership, AS Software will continue enhancing its cloud-based solutions to provide secure and scalable platforms that seamlessly integrate with leading EMR systems. “I am honored to take on this role and join AS Software at such an exciting juncture. The company has undertaken an impressive growth journey and has great ambitions for its next chapter,” said Gopalakrishnan. “We will continue to invest in our leading solutions which empower healthcare providers to focus on what matters most to them—patient care. I am excited to join a passionate team and am committed to helping propel the business to its next phase of growth and innovation.”
Founded in 1991 with offices in Englewood Cliffs, New Jersey, and in Overland Park, Kansas, AS Software provides a cloud-based enterprise ultrasound automation solution specifically designed for the unique needs of Women’s Health, General Ultrasound, and Vascular specialties.
By integrating reporting, image management, and automation into a single platform, AS Software helps healthcare providers streamline every step of the ultrasound workflow—from image acquisition and documentation to diagnosis, billing, and archiving. Its vendor-neutral technology integrates seamlessly with hospitals and practices of all sizes, improving efficiency and ensuring comprehensive, accurate patient data management. AS Software’s solutions are used by over 8,000 clinical users and deployed in more than 35% of U.S. hospitals.
