Author: aslocal

Fetal growth restriction (FGR) remains a key focus in maternal-fetal care as early detection directly influences clinical decision-making. While clinical guidelines clearly define how FGR should be assessed, variation in detection persists across practices.  

FGR assessment depends on comparing measurements across multiple visits ensuring all findings are tied to the correct pregnancy. In many settings, these steps require navigating separate reports, reviewing prior studies manually, and reconciling differences in documentation styles. This introduces inefficiencies that can make trend recognition more time-consuming than it should be.  

What Is Fetal Growth Restriction? 

Fetal growth restriction is a condition in which a fetus does not grow at the expected rate during pregnancy. It is typically identified through serial ultrasound measurements and longitudinal assessment of fetal growth over time. 

For clinical definitions and diagnostic criteria, refer to guidance from organizations such as the American College of Obstetricians and Gynecologists (ACOG). 

Why Longitudinal Data Is Critical for Fetal Growth Restriction Detection 

Effective FGR monitoring relies on evaluating patterns across time rather than isolated measurements. Growth trends and interval changes provide the context needed to identify potential concerns. 

When longitudinal data is not easily accessible, clinicians must reconstruct patient history by reviewing multiple reports or systems. This slows interpretation and increases cognitive load. Even when the data exists, it may not be presented in a way that supports quick comparison. 

When data is structured and consistently linked across visits, growth patterns become easier to interpret. Access to prior studies within the same workflow supports more efficient review and improves confidence in decision-making. 

How Documentation Practices Affect Data Usability 

Documentation variability is a common challenge in women’s health imaging workflows. Providers may use different terminology, organize reports differently, or capture key measurements in inconsistent formats. 

These differences make it harder to compare studies and manage pregnancy growth tracking over time. Important details may be present but not easily usable. 

Standardized templates and controlled terminology improve consistency. When reports follow a predictable structure, information can be compared more reliably across visits. 

Improving Workflow Efficiency Through Structured Data 

In many practices, the challenge is not the absence of data but the effort required to access it. Information stored in free text or across disconnected systems requires additional steps to assemble. 

Structured data entry and integrated workflows reduce this burden. When prior studies, measurements, and patient context are available in one place, clinicians can review information more efficiently. 

This approach aligns with broader trends in clinical decision support and data standardization in healthcare systems, supporting a more streamlined workflow and more time for care.  

Supporting Longitudinal Care with Asera 

Asera is designed to align with how women’s health teams manage longitudinal data. Structured reporting templates help ensure that key measurements are captured consistently across providers and visits. 

The platform maintains continuous pregnancy context, linking studies, reports, and patient information within a unified view. Clinicians can access prior exams and growth trends without navigating across systems. 

Fetal growth trend visualization and structured measurements support comparison over time. Unified worklists and standardized study statuses help teams maintain consistent workflows and reduce variation in documentation. 

What This Means For Your Practice 

Improving fetal growth restriction detection depends on workflows that support consistent data capture and systems that make longitudinal information accessible. 

When data is structured and connected across the pregnancy timeline, clinicians can review trends more efficiently and make decisions with greater clarity. 

Asera supports this approach by enabling standardized templates and terminology, which make clinical data trackable over time and easier to interpret within everyday workflows. Features such as the prior growth table and integrated growth charts allow clinicians to quickly visualize fetal growth trends across visits, with the flexibility to select preferred reference standards. This helps teams spend less time assembling information and more time acting on it.

Schedule some time with our team to learn what Asera can do for you!

March is Endometriosis Awareness Month — a time to focus not only on symptom recognition and patient advocacy, but also on the systems that shape how quickly patients move from suspicion to diagnosis to treatment. 

Endometriosis affects an estimated 1 in 10 reproductive-age women. Yet diagnostic delays commonly span years. The reasons are complex: variable symptoms, normalization of pain, access barriers, and evolving clinical understanding. Another contributor is less visible, but highly operational — inconsistency in imaging evaluation and reporting. 

For OB-GYN directors overseeing multi-site practices, imaging is not a peripheral function. It is a decision driver. Ultrasound findings influence referral patterns, surgical planning, fertility strategy, and longitudinal management. When reporting is inconsistent, incomplete, or slow, the downstream effects accumulate. 

In this context, three themes matter together: variability, transitions, and time. 

Endometriosis is not a single finding. It can involve the ovaries, uterosacral ligaments, posterior compartment, bladder, bowel, and more. Detection requires a systematic, protocol-driven exam and clear documentation of what was evaluated — not just what was found. 

In practice, variability shows up in several ways: 

  • Free-text reports that differ in structure between providers 
  • Omission of specific anatomical regions 
  • Inconsistent terminology describing similar findings 
  • Limited documentation of negative findings, leaving uncertainty about whether areas were assessed 

For OB-GYN providers, this variability affects more than documentation. It influences referral decisions and surgical confidence. A surgeon planning excision of deep infiltrating endometriosis needs clarity on lesion size, depth, and anatomical relationships. A fertility specialist needs reliable documentation of ovarian involvement. Ambiguity can mean repeat imaging, additional consults, or delayed action. 

Standardized ultrasound reporting reduces that ambiguity. 

When structured templates guide evaluation of known endometriosis sites and require documentation of key elements, variability decreases. Critical regions are less likely to be skipped. Terminology aligns across providers. Negative findings are explicitly captured, reducing interpretive gaps. 

The goal is not rigidity, but rather, reliability – ensuring that every patient receives a systematic evaluation regardless of which sonographer or interpreting clinician performs the exam. 

Endometriosis care often spans multiple settings. A patient may have imaging at one site, consult with a general OB-GYN, see a minimally invasive gynecologic surgeon, and later involve fertility specialists or pelvic floor therapy. Each transition is a handoff. 

Handoffs are where information gaps become operational risk. 

When reports are difficult to interpret, slow to finalize, or inconsistent in structure, the burden shifts to phone calls, clarifications, and re-review of images. These steps consume time and introduce opportunities for miscommunication. In high-volume practices, even small inefficiencies compound. 

From a systems perspective, ultrasound reporting sits directly in the pathway between suspicion and action. 

Clear, structured reports strengthen that bridge by: 

  • Presenting findings in a predictable format 
  • Using standardized clinical terminology 
  • Capturing measurements and anatomical context relevant to surgical planning 
  • Supporting reliable distribution so the right clinician can act without delay 

For OB-GYN directors, this is a coordination issue as much as a diagnostic one. The quality of the report shapes how confidently the next clinician can move forward. 

Operational reliability in reporting supports clinical confidence in decision-making. 

The often-cited multi-year delay in endometriosis diagnosis is multifactorial. Imaging alone cannot eliminate it. But inefficient workflows can extend it. 

Delays can occur when: 

  • Reports require extensive dictation and manual editing 
  • Key data points are re-entered across systems 
  • Clarifications are needed due to incomplete documentation 
  • Repeat imaging is ordered because prior reports lacked sufficient detail 

Speed in this context does not mean rushing. It means reducing unnecessary friction. 

When ultrasound reporting workflows are designed with structured fields, aligned templates, and streamlined data entry, clinicians can complete comprehensive reports more efficiently. Fewer manual steps reduce the likelihood of transcription errors. Faster report finalization improves time to referral and treatment planning. 

For OB-GYN leaders balancing quality, access, and operational performance, “speed is safety” applies here as well. Earlier clarity supports earlier intervention. 

Endometriosis Awareness Month highlights patient experience and symptom validation. It also invites practices to evaluate internal systems. 

Structured, standardized reporting creates benefits beyond the individual encounter: 

  • Consistent data capture enables quality audits 
  • Practices can assess adherence to pelvic evaluation protocols 
  • Discrete data fields support population-level analysis 
  • Multi-site organizations can align on shared documentation standards 

For directors overseeing multiple locations or growing service lines, standardization strengthens governance. It reduces practice-level variability and supports training consistency. It also positions the organization to participate in research initiatives or internal outcome tracking with greater confidence. 

Data that are structured are data that can be measured. 

AS Software’s approach to ultrasound reporting is designed to support systematic evaluation, standardized terminology, and efficient workflow. By embedding structured templates into daily practice, ultrasound teams can document endometriosis-related findings comprehensively and consistently. 

For OB-GYN directors, the impact is practical: 

  • Reduced variability across providers and sites 
  • Clearer communication for surgical and fertility planning 
  • Fewer repeat studies driven by incomplete documentation 
  • Faster, more reliable movement from imaging to clinical action 

Endometriosis care depends on listening to patients, applying evidence-based protocols, and coordinating across specialties. It also depends on information systems that make those steps repeatable under real-world conditions. 

Endometriosis Awareness Month is an opportunity to strengthen not only recognition of the disease, but the diagnostic pathway itself. Reliable, standardized ultrasound reporting is one place where operational improvement directly supports clinical progress. 

Improving the pathway from imaging to action is not a marketing objective. It is a systems-level contribution to better women’s health. 

References 

  • World Health Organization. “Endometriosis.” WHO Fact Sheet, 2023. 
  • Zondervan KT, Becker CM, Missmer SA. “Endometriosis.” New England Journal of Medicine. 2020;382:1244–1256. 
  • As-Sanie S, Black R, Giudice LC, et al. “Assessing Research Gaps and Unmet Needs in Endometriosis.” American Journal of Obstetrics & Gynecology. 2019;221(2):86–94. 
  • Hudelist G, English J, Thomas AE, et al. “Diagnostic Accuracy of Transvaginal Ultrasound for Non-invasive Diagnosis of Bowel Endometriosis: Systematic Review and Meta-analysis.” Ultrasound in Obstetrics & Gynecology. 2011;37(3):257–263. 
  • Guerriero S, Condous G, van den Bosch T, et al. “Systematic Approach to Sonographic Evaluation of the Pelvis in Women with Suspected Endometriosis, Including Terms, Definitions, and Measurements.” Ultrasound in Obstetrics & Gynecology. 2016;48(3):318–332. 
  • American College of Obstetricians and Gynecologists (ACOG). “Management of Endometriosis.” Practice Bulletin No. 114 (Reaffirmed). 
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Englewood Cliffs, NJ — February 26th, 2026 AS Software, the leader in specialty-focused ultrasound reporting solutions, today announced that the U.S. Food and Drug Administration (FDA) has granted 510(k) clearance for Asera™, the next-generation version of its established ultrasound reporting platform.

Asera represents an evolution of AS Software, maintaining the same intended use and core clinical functionality while introducing a redesigned user experience, enhanced workflows, and a scalable, cloud-based architecture.

“Asera marks a defining step forward for AS Software and for the ultrasound community we serve,” said Poornima Gopalakrishnan, CEO of AS Software. “We built our reputation on delivering efficiency, standardization, and scalable workflows. With Asera, we are advancing that foundation into a next-generation platform that unifies workflows, elevates the clinician experience, and turns data into meaningful intelligence.

Purpose-built for ultrasound-driven specialties, Asera goes beyond streamlining reporting to help practices operate smarter, scale with confidence, and prepare for a more connected, insight-driven future. It unifies ultrasound reporting and diagnostic image review within a single, cohesive platform designed around real-world clinical workflows. As care grows more complex—particularly in maternal-fetal medicine—Asera reduces navigation friction with persistent access to relevant patient information, minimizing unnecessary clicks and keeping clinicians focused on patient care.

Grounded in decades of women’s health ultrasound expertise, Asera includes out-of-the-box templates aligned with industry standards, along with flexible configuration to support each practice’s protocols. It also offers purpose-built support for first-trimester anatomy and Placenta Accreta Spectrum (PAS) assessment—reflecting AS Software’s focus on high-acuity scenarios where structured reporting supports earlier detection, clearer documentation, and coordinated care.

“A key focus of Asera was advancing the platform for scalability without altering its intended use,” said Scott Mullins, CTO of AS Software. “By enhancing the architecture and user experience while preserving core functionality and building on features proven in high-acuity settings, we’ve delivered a cloud-based platform designed for scale, seamless interoperability, advanced analytics, and continuous innovation.”

Asera builds on the proven foundation of AS Online, expanding what works, enhancing what matters most, and shaping what’s next. By connecting data, context, and workflows in a unified system, Asera reflects AS Software’s intentional approach to advancing the platform—investing in meaningful innovation that best supports our customers, their clinicians, and the evolving needs of their businesses.

To learn more about Asera, connect with our team today at www.as-software.com/contact-us/

About AS Software

AS Software is a leading provider of specialty-focused ultrasound reporting solutions, trusted by practices and health systems to streamline workflows, ensure accurate documentation, and support high-quality patient care. With decades of domain expertise and a commitment to innovation, AS Software helps clinicians focus on what matters most: delivering confident, informed care.

Media Contact

Neha Iyer

Marketing Manager

niyer@as-software.com

(201) 541-1900

January 23rd is Maternal Health Awareness Day – an important moment to focus on outcomes, access, and respectful care. In maternal care, risk is not limited to physiology. Risk is also created when critical information is delayed, incomplete, or difficult to act on.

The U.S. maternal mortality rate remains high, and disparities are substantial (CDC). The statistics reflect many drivers, including clinical complexity, access, and social factors. They also underscore the need for reliable systems that support coordinated care across settings and across teams. 

For ultrasound practices and the clinicians who rely on ultrasound data, this is where this year’s theme “Holding Ground on Maternal Health” becomes practical. Holding ground includes building processes that keep care consistent even when teams are busy, and care spans multiple sites.  

In this context, three themes matter together: information gaps, the in-between moments of care, and the relationship between speed and safety. 

Information gaps often show up as missed follow-up, unclear responsibility, or reports that do not communicate what the next clinician needs.  

The Joint Commission summarizes evidence showing that test results are sometimes not followed up at meaningful rates, with systematic review ranges of 6.8% to 62% for laboratory tests and 1.0% to 35.7% for radiology (Joint Commission Digital Assets). In the same publication, the Joint Commission describes closed-loop communication as essential; meaning results are sent, received, acknowledged, and acted upon without failure.

Maternal care has many decision points where an ultrasound finding influences next steps. These can include follow-up imaging, escalation to maternal-fetal medicine, changes in monitoring frequency, and delivery planning.  

When ultrasound reporting is fragmented or inconsistent, the gap is rarely visible in a single moment. Instead, it accumulates across visits and across handoffs. A reporting system cannot solve every cause of missed follow-up, but it can reduce common sources of ambiguity. 

Structured reports that clearly present findings, clinical context, and recommended follow-up improve the likelihood that downstream clinicians interpret results consistently. This is part of how practices protect hard-won progress. The goal is reliable understanding, not simply documentation. 

Many maternal care failures occur during transitions. A patient has an ultrasound at one site, sees a different clinician for prenatal care, and delivers at another facility. Even within a single organization, responsibility shifts between sonographers, interpreting clinicians, referring providers, and care coordinators. These are the in-between moments, and they are vulnerable. 

Communication failures are a frequent contributor to harm, and handoffs are a central part of that problem. The Joint Commission reports that an estimated 67% of communication errors relate to handoffs, defined as the time when patient care responsibility transitions from one provider to another. Ultrasound reporting sits directly in that handoff pathway.  

When reports are hard to locate, slow to finalize, or inconsistent in structure, the bridge weakens. In practice, the risk can look like delayed follow-up on a finding, duplicate imaging, avoidable phone calls and clarifications, or uncertainty about who owns the next step. Those outcomes are not abstract. They take time away from patient-facing care, and they can delay clinically important decisions. 

Holding ground means designing workflows that make the correct next action easier. From the perspective of an ultrasound reporting platform, this often includes: 

  • Standardized clinical terminology and report structure that reduces interpretive variability 
  • Clear capture of key maternal and fetal measurements and relevant clinical context 
  • Reliable distribution and access so the right clinician can act without delay 
  • Traceability that supports auditing and quality improvement 

These capabilities are operational, but their effect is clinical. They keep care coordinated in the moments between visits and between teams. 

In maternal care, there are many situations where time influences outcomes, both directly and indirectly. A delay in identifying a concerning trend can delay referral. A delay in confirming a normal result can prolong anxiety, lead to avoidable repeat testing, or slow routine planning. A delay in communicating an actionable finding can postpone intervention. 

Speed in reporting should not mean rushed or low-quality. It should mean that teams can complete accurate reports efficiently, without unnecessary manual steps, duplicated data entry, or avoidable back-and-forth.  

For ultrasound practices, “speed is safety” often comes down to practical workflow design: 

  • Templates that align with practice standards so key elements are not omitted 
  • Structured fields that reduce rework and support consistency across providers 
  • Fewer clicks and fewer hand-transcribed values, reducing error opportunities 
  • Faster report finalization and distribution, improving time to action 

When speed, clarity, and continuity improve together, the system is more resilient. This matters in high-volume environments and in settings where care is distributed across multiple organizations. 

Maternal health progress depends on clinical excellence and on systems that make excellence repeatable.  

AS Software’s focus on simplifying ultrasound reporting is aligned with this kind of progress. Standardized, coordinated, and efficient reporting supports care teams by reducing information gaps and strengthening the in-between moments where responsibility shifts. In a field where timelines are tight and decisions are interconnected; operational reliability is a form of patient safety. 

Maternal Health Awareness Day is an opportunity to recommit to respectful, evidence-based care. It is also an opportunity to invest in the infrastructure that makes that care consistent across patients and across settings. Holding ground includes holding the line on communication, follow-up, and timely action. 

  • CDC National Center for Health Statistics, “Maternal Mortality Rates in the United States, 2023.” CDC 
  • The Joint Commission, Quick Safety Issue 52, “Advancing Safety with Closed-loop Communication of Test Results” (systematic review ranges for lack of follow-up; definition and importance of closed-loop communication; delayed communication risks). Joint Commission Digital Assets 
  • The Joint Commission Knowledge Library, “Reducing Handoff Communication Failures and Inequities in Healthcare” (estimated 67% of communication errors relate to handoffs). The Joint Commission 

Why Efficiency Slips After Go-Live — and How to Prevent It 

Clinical software plays a critical role in modern healthcare delivery. From scheduling and documentation to reporting and analytics, these systems are essential to daily operations. Most organizations invest significant time and care into implementation to ensure everything works as intended from day one. 

But implementation is only the beginning. 

As practices grow and workflows evolve, the effort required to maintain efficiency often increases. New features are released, teams change, and informal workarounds begin to take hold. Over time, the system continues to function, but the time and attention needed to manage it quietly grows — often drawing focus away from patient care, staff retention, and long-term planning. 

The Challenge of Sustaining Efficiency

Our latest whitepaper explores why efficiency can slip after go-live, even when software is well implemented. The issue is rarely the technology itself. More often, it’s the lack of structured opportunities to revisit workflows, reinforce training, and translate system data into actionable insight. 

In ultrasound, these challenges are especially pronounced. High exam volumes, time-sensitive care, and the precision required in specialties like OB/GYN and maternal-fetal medicine leave little margin for inefficiency. Small workflow gaps can compound quickly, affecting throughput, consistency, and clinician experience. 

What High-Performing Practices Do Differently

The whitepaper highlights how leading practices approach software as a living system — one that requires ongoing alignment with real-world use. These organizations prioritize: 

Regular workflow reviews informed by actual user behavior 

  • Built-in training refreshers to maintain consistency as teams change 

Ongoing performance visibility through meaningful analytics

Together, these practices help sustain efficiency without adding administrative burden. 

A Practical Framework for Assessment 

To help organizations evaluate where they stand, the whitepaper includes a checklist designed for practice managers and IT leaders. It prompts reflection on workflow alignment, feature adoption, training cadence, data visibility, and the time teams spend maintaining systems versus using them. 

Learn More 

Protecting Your Clinical Software Investment offers a practical look at how healthcare organizations can preserve efficiency long after go-live — and how proactive optimization supports better use of time, technology, and people. 

Download the whitepaper to explore the full analysis and checklist. 

At AS Software, our work supports ultrasound and women’s health teams who operate in fast-paced, high-stakes clinical environments. The technology we build must be reliable, practical, and aligned with how care is delivered. Our values guide how we do that work, how we partner with customers, and how we show up for each other. 

Together, our values form ASPIRE. They reflect our commitment to bringing the best version of our team forward and to building software that supports consistent, coordinated, and patient-centered care. 

Accountable 

Accountability at AS Software means taking ownership of our work and our commitments. By holding ourselves accountable through clear communication, follow-through and reliability, we build trust within our teams and with the customers who rely on our platform as part of their clinical workflow.  

As a company, we take ownership of our work and commitments. Accountability means delivering on what we promise, responding when issues arise, and standing behind the reliability of our platform. Trust is essential in healthcare, and accountability is how we earn and maintain it. 

Strive 

We strive for excellence by setting high standards and continuously looking for ways to improve. This value reflects our focus on quality, impact, and meaningful progress. At AS, we encourage curiosity, seeking feedback, and ensuring our efforts translate into outcomes that matter.  

As a team, we consistently look for ways to improve how our platform supports real clinical workflows. Striving means listening to customers, refining what already works, and focusing on practical improvements that reduce friction and support efficiency. 

Patient-Centric 

Although we build technology, patients remain at the center of our work. Being patient-centric means making decisions that support better care delivery and clearer communication for providers. 

Internally, this value guides how we prioritize work, evaluate new ideas, and measure success. Externally, it helps ensure our solutions improve care rather than add unnecessary complexity.  

Innovative 

Innovation at AS Software is grounded in practical problem-solving. We embrace new ideas, encourage thoughtful experimentation, and challenge existing approaches when improvement is possible.  

This value supports a culture where learning is continuous and progress is driven by real-world needs, not change for its own sake.  

Resilient 

Healthcare environments are complex and constantly evolving. Resilience allows us to adapt, remain focused under pressure, and move forward thoughtfully when challenges arise. This value reflects our commitment to perseverance, flexibility, and maintaining momentum even when conditions change.  

We build systems and partnerships that hold up under pressure, adapt thoughtfully, and continue to support customers through growth, change, and operational challenges. 

Empower 

We believe people do their best work when they have trust, autonomy, and the right tools. Empowerment at AS Software means supporting our team members and customers with the resources and clarity they need to succeed. 

By fostering ownership and confidence, we create an environment where teams can grow, collaborate, and deliver meaningful impact. 

Bringing ASPIRE to life 

Our values are not just statements. They show up in daily decisions, customer interactions, and how we work together as a team. 

This year, we are recognizing team members who consistently bring our ASPIRE values to their work through internal awards that highlight accountability, collaboration, innovation, and impact. 

Follow us on LinkedIn as we share and celebrate the ASPIRE Award winners in the coming weeks.

Lee Health, one of Southwest Florida’s growing regional health systems, had a challenge familiar to many growing healthcare organizations: keeping pace with rising patient volumes and expanding care locations — all while maintaining consistency and safety in women’s health imaging. 

Across more than 30 sites, ultrasound workflows were fragmented and paper-based. Reports could take up to a week to complete, and sharing studies across facilities was difficult. As the system prepared for continued growth, it needed a modern foundation that could support collaboration and scale. 

That’s when Lee Health turned to AS Software’s cloud-based ultrasound reporting and workflow platform, purpose-built for women’s health. 

The move to AS Cloud was a system-wide redesign of how ultrasound care is delivered. 

  • Reports are now completed within 24 hours (vs. 4-7 days before), with physicians able to review and sign off from anywhere 
  • Real-time collaboration allows the system’s clinical educator to view scans remotely and guide sonographers in the moment, improving training and accuracy 
  • Patients see results immediately in MyChart, strengthening communication and trust 
Quote

“I can now provide real-time feedback to our sonographers while they consult on current cases. It’s elevated both the speed and quality of our clinical decision-making.”
– Matthew Atack, Clinical System Educator, Lee Health

Beyond faster reporting, digitization has created a foundation for long-term innovation: 

  • Standardized workflows mean sonographers and physicians across every site work from the same playbook, improving consistency and reducing duplicate imaging 
  • Expanded educational capacity supports the upcoming OB/GYN residency program (launching 2026) and strengthens Lee Health’s partnership with local universities to build a regional pipeline of specialists 
  • Collaboration with Johns Hopkins Medicine extends high-risk maternal care into the community through shared access to the same AS platform 
Quote

“AS Software gives our sonographers and physicians the tools they need to do their jobs more accurately and efficiently.”
– Matthew Atack, Clinical System Educator, Lee Health

Lee Health’s experience demonstrates how cloud technology can help healthcare systems not only improve speed, but elevate quality, safety, and opportunity. With one connected platform for women’s health ultrasound, they’ve built a model that scales — from local clinics to academic partnerships and beyond. 

Read the full case study to see how digital innovation is transforming women’s health ultrasound at Lee Health — and what it takes to make change system-wide.

Sonographers are the unsung heroes of healthcare—combining technical precision with compassionate care. Every image they capture has the power to shape a diagnosis, guide treatment, and impact a patient’s life. Yet too often, their work takes place behind the scenes, with little public recognition.

The Sonography Impact Awards were created to change that. Now in their third year, these awards shine a spotlight on the individuals who elevate the profession, inspire their colleagues, and make a difference for patients and communities alike.

In 2024, we proudly celebrated sonographers who exemplify excellence in leadership, teamwork, and community advocacy. Each winner demonstrated not only exceptional technical expertise but also the compassion and dedication that define the sonography profession.

  • Elizabeth Fox, RDMS – Inspiring Leader: Honored for her outstanding contributions to patient care, mentorship, and advancing ultrasound programs across her organization.
  • Sarah Permelia, RDMS – Team Player: Recognized for her collaboration, clinical mastery, and unwavering commitment to supporting colleagues and elevating patient outcomes.
  • Erica Wiencek, BS, RDMS, RVT – Community Advocate: Celebrated for her visionary work with Sonocratic and her dedication to empowering students, underserved communities, and the next generation of sonographers.

These honorees embody the very best of the profession, setting a high standard for sonographers everywhere. Their achievements continue to inspire as we look forward to honoring the next class of winners in 2025.

This year, we’ve expanded the categories to reflect the many ways sonographers contribute to healthcare and beyond.

  • Clinical Excellence Award: Celebrating sonographers whose precision and expertise consistently deliver outstanding diagnostic outcomes and improve patient care.
  • Patient Care Champion: Honoring individuals who go above and beyond in providing comfort, empathy, and support during some of a patient’s most vulnerable moments.
  • Innovator in Practice: Recognizing sonographers who embrace new techniques, technologies, or workflows that enhance the profession and elevate standards of care.
  • Mentor & Educator Award: Highlighting those who share their knowledge generously—whether by training colleagues, guiding students, or contributing to professional growth.
  • Community Impact Award: Celebrating sonographers who extend their dedication beyond the workplace, giving back through advocacy, outreach, or service in their local communities.

Nominations are now open, and we encourage all healthcare professionals to participate in recognizing the contributions of their colleagues.

Nominations are now open for the 2025 Sonography Impact Awards! If you know a sonographer who embodies these qualities, we encourage you to share their story.

Nominate a Colleague: Submit their name, award category, and a short description of why they deserve recognition.

Deadline: Nominations close October 22, 2025.

Winners Announced: Honorees will be revealed at the end of October, in celebration of Medical Ultrasound Awareness Month.

Award Recipients Receive: A curated wellness care box from AS Software

By participating, you not only honor remarkable individuals but also help elevate the visibility of the entire sonography profession.

Every October, Medical Ultrasound Awareness Month (MUAM) gives us a special opportunity to pause, reflect, and recognize the people whose work brings ultrasound imaging to life — sonographers.

Our theme for this year, “Recognizing Sonographers Who Inspire,” reminds us that inspiration in healthcare comes not just from innovation, but from compassion — from the professionals who bring care, clarity, and comfort to every scan.

At AS Software, we’re celebrating MUAM by spotlighting you — the sonographers who inspire your patients, colleagues, and the broader medical community every single day.

We’re sending a special AS Software MUAM gift to sonographers who share their stories this month.

Here’s how to take part:

  1. Fill out the form at the end of this page
    So we know where to send your gift.
  2. Download your “This Is Why I Scan” graphic
    You’ll receive it by email after completing the form.
  3. Share your story on LinkedIn
    Post your “This Is Why I Scan” graphic and tell your story. Tell us what inspires you as a sonographer, or a moment that has stayed with you, or why you love what you do.

Use #MUAM and tag AS Software so we can celebrate with you. Once you’ve completed all three steps, you’ll receive your MUAM appreciation gift as our thank-you for your dedication and impact.

Behind every image is a professional who brings empathy, expertise, and excellence to their work. Sonographers don’t just capture scans — they comfort patients, collaborate with care teams, and translate complex technology into compassionate care.

We see your impact in every moment of clarity you bring to patients and providers alike. That’s why we’re dedicating this month to you — the sonographers who inspire us every day.

This month, let’s make sure the people behind the images get their moment in the spotlight.


Because celebrating ultrasound means celebrating you — the professionals who make a difference with every scan.

Fill out the form to join the celebration.