Author: Jenae Johnson

When seeking approval on a new software solution to improve operational, financial, or clinical outcomes, a business case can help you gain executive support and guide your healthcare organization through the process of selecting, adopting, and adapting to proposed new technologies.


“A well-thought-out business case offers an opportunity for clinicians to bring about evidenced-based change in clinical practice. It is a powerful tool that can have a significant impact on healthcare services and patient outcomes … the role of a business case is to justify the need for change, argue its value, gain support from leadership, and illustrate how it can be sustainably implemented.”
British Journal of Hospital Medicine

A business case is a comprehensive document that outlines the justification for undertaking a particular project, purchase, initiative, or change within an organization. It serves as a tool for better decision-making, providing a structured and evidence-based rationale for investing resources, time, and effort.

Your business case should clearly communicate the potential benefits, risks, and costs associated with the proposed action, enabling stakeholders and decision-makers to make informed decisions.

Free Business Case Template
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  • Engage key stakeholders and help them see the importance of the opportunity.
  • Help decision-makers understand why the chosen solution is superior and establish a framework for ongoing performance measurement.
  • Demonstrate financial implications and advantages.
  • Provide information on potential challenges and how they will be addressed throughout implementation and beyond.

This business case template can help you articulate and structure the key points of your business case, making it easier to communicate with stakeholders, decision-makers, and team members within your healthcare organization:

  • Ensuring a professional and consistent appearance throughout the presentation
  • Helping stakeholders understand complex concepts
  • Enhancing credibility and confidence in your business case

Download and edit the flexible slides to outline and create your persuasive presentation with tailored information that addresses unique concerns and objectives for your healthcare organization.

Powerpoint Slides from The Business Case Template

For each slide, you will find a completed example of a slide to reference and delete, plus a blank template to use in the final version of your presentation.

Modify the content in a way that works best for your situation and organization. Take out or add additional slides as you see fit.

Getting Buy-In for a New Healthcare Software Solution
Learn best practices for compiling your research and information for a persuasive business case in this free e-book.

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