Author: Stephanie Gunter

October is Breast Cancer Awareness Month, an opportunity to highlight the need for effective breast cancer screening methods. While mammography remains a cornerstone of early detection, it can have limitations, particularly for individuals with dense breast tissue. For these women, supplementing mammograms with ultrasound can significantly improve screening outcomes by identifying cancers that might otherwise go undetected.

Dense breast tissue is common in 40-50% of women aged 40-74 and consists of more glandular and connective tissue. On a mammogram, dense tissue appears white—similar to how tumors appear—making it challenging to distinguish between healthy tissue and potential malignancies (Mayo Clinic). Research indicates that up to 50% of breast cancers may be missed in women with dense breasts when relying on mammograms alone. Additionally, according to Susan G. Komen®, dense breast tissue not only increases the risk of missed cancers but also modestly raises the likelihood of developing breast cancer itself.

Ultrasound is a valuable, non-invasive, radiation-free imaging option that improves breast cancer detection, especially for women with dense breast tissue. By highlighting areas of concern, it helps healthcare providers differentiate between benign and malignant masses. Yale Medicine emphasizes that ultrasound can improve cancer detection, complementing mammography and revealing cancers that may be obscured in dense tissue.

Advancements such as AI-powered imaging, 3D/4D capabilities, and cloud-enabled solutions further enhance the precision and efficiency of screenings. These innovations assist radiologists in accurately characterizing lesions, streamline clinical workflows through integration with electronic health records (EHR), and support faster, more confident diagnoses and treatment decisions.

Advanced ultrasound technology empowers both patients and healthcare providers. For patients, it offers a more comfortable screening option that enhances the accuracy of breast cancer detection without the use of radiation. For providers, it means access to advanced tools that support better decision-making and patient outcomes.

As Breast Cancer Awareness Month continues, raising awareness about the benefits of supplemental ultrasound screening for those with dense breast tissue is an important step toward empowering patients and reducing breast cancer risks. To learn more, explore insights from Yale Medicine and resources from Susan G. KomenÂŽ.

From the start of AS Software to now, we’ve had the same goal

AS Software began its journey in 1991, specializing in “computerized patient record systems” designed to help healthcare administrators and physicians eliminate paper-based processes.  

The goal was to provide state-of-the-art, sophisticated technology that allowed our customers to improve the quality of care they provided while enhancing their daily efficiency.  

As the digitized healthcare environment grew, the original product was refined and further developed into a more sophisticated, robust solution — always adapting with the needs of our client base. 

Everything we build begins with our relationships 

AS Software became a leader in ultrasound reporting and image management, thanks to customer relationships guiding the progression of the product.  

Organic growth driven by referrals led to additional successes in Women’s Health, directing the company into new General Ultrasound and Vascular sub-specialties, and set us on a course to keep expanding to adjacent markets. 

We’ve cultivated our brand naturally, now we want to express it  

This year we’re continuing to build our vision for what’s next with our customers by growing our stellar team and investing meaningfully in tools and talent that help us scale.  

We want our brand to always reflect the growth and identity we’ve been cultivating since 1991 and showcase a visual identity our team members and customers are proud to represent. That’s why we’re now excited to unveil our renewed visual identity and share how it was created.

We’re taking our presence to the next level 

Over months of planning and through a process of internal and external research and interviews, we laid out a foundation for expressing our brand values and unifying theme.  

Each new brand element ties into our brand expression as a practical and attentive “benevolent leader”, and brand personality as a supportive and reliable “protector” that helps customers with confidence and responsibility.  Our core purple color stems from this identity and symbolizes the wisdom, uniqueness, and stability of our company. 

Our new brand palette and logo are also a modern reflection of our purpose, to enable an efficient focus on patient care with technology that instills confidence and feels second nature, for a seamless workflow.  

Tying together these elements is our core visual gesture, the wave. Our brand wave is inspired by the sine wave visualization of an ultrasound.

I invite you to explore the new website and follow along with us on our journey as we continue growing to better serve the ultrasound reporting and image management market.   

Thank you to the entire Studio Science team and the AS Software Marketing team, who spent many months bringing our new brand to life!