Author: aslocal

Thank you for joining us!

The 2023 Conference was a great time to connect with you to learn and collaborate together on delivering the smartest solutions for Women’s Health.

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If we didn’t have a chance to meet at the conference, our team would be happy to meet with you. Request a demo and we can share how we can help:

  • Deliver better support to clinicians
  • Reduce documentation time
  • Alleviate technology burdens

Conference attendees

Derek DellaVecchia

Senior Account Executive

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Ben Carlo

Senior Account Executive

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Event information

Location: University of North Carolina at Chapel Hill

100 Friday Center Drive

Chapel Hill, NC

Dates: April 19 – 21, 2023

The 2023 Society for Maternal-Fetal Medicine (SMFM) 42nd Annual Pregnancy Meeting was a great opportunity to exchange ideas, new science, and successes in Maternal-Fetal Medicine (MFM).  

We enjoyed the opportunity to meet leaders, friends, and partners in MFM and were able to hear what was on everyone’s minds in the world of ultrasound and reporting systems for the upcoming year.  

Here are some of our key takeaways from the top topics that were trending at the event: 

Bringing Practice Insights to Life with Integrated Applications to Further Research and Measure Performance 

How can you uncover key trends in ultrasound and forecast for practice growth?  

A very creative solution was shared with us by a physician who uses the Microsoft Business Intelligence (Microsoft BI) tool in combination with the AS Software SQL Database. Microsoft BI analyzes “historical and current data and presents findings in intuitive visual formats … to transform raw data into easy-to-digest insights for everyone in the organization to use.”  

This application, combined with data flowing from AS Software, creates dashboards with data analytics for the practice across its multiple locations.  

They can use it to visualize patient volume, number of ultrasounds performed, completed reports by physician, and more to evaluate overall performance, and measure and plan for practice growth. Patient demographics, raw ultrasound data, and report findings are also used to capture case trends that inform research and aid in diagnosis. 

Using Cloud Technology to Drive Scalability 

How can you remove internal barriers to problem solving at your practice and alleviate IT burdens? 

When switching from local installations to a cloud-hosted solution, organizations greatly reduce burdens and responsibilities that are placed on internal IT teams. Now they have fewer technical issues, and updates, upgrades and fixes are addressed more rapidly by the technology vendor. 

Cutting out these barriers to prompt problem resolutions has really resonated with users who are finding less headaches and more efficiencies with a cloud-hosted system. 

Staying current with the most optimized reporting technology was an increasing priority for clinicians at this year’s SMFM meeting. And learning how to leverage your technology in new and creative ways is proving beneficial to clinicians and practice administration.  

We’re excited to continue developing features that deliver the most value for our customers and look forward to many more events with friends and peers in the industry!  

Want to discuss industry topics with our team of clinical experts? Schedule a demo.  


Nasrin Benion, MBA, RDMS is the Director of Clinical Ultrasound Solutions and brings over 15 years of hands-on industry expertise to AS Software. 

Get to know Nasrin better through her spotlight interview and connect with her on LinkedIn! 

ENGLEWOOD CLIFFS, NJ & OVERLAND PARK, KS, Feb 28, 2023 AS Software, a leading provider of ultrasound reporting and image management solutions, today announced that Scott Coons and Thomas Schneck have been appointed to the company’s board of directors, following AEA Growth‘s investment in the company. Coons and Schneck bring more than 50 combined years of software leadership experience to the company.

Coons previously co-founded Perceptive Software in 1995, which provides enterprise content management software solutions. Coons led the company from its inception through its rapid growth and ultimate sale to Lexmark International, where he later became President of Lexmark Enterprise Software. Coons’ extensive background in strategic leadership includes the successful expansion of enterprise content and business process management solutions into the clinical and corporate healthcare space. He was a key influencer in the early transitions from traditional to automated workflows for thousands of hospital information systems across the U.S. and has in-depth knowledge of strategic planning and operations for systems integrations, installations, and technology.

“I am a strong proponent of automation that makes problem-solving easier for clinicians,” said Coons. “AS Software provides customized solutions for women’s health, general ultrasound, and vascular clinicians and empowers them with all the information they need to provide the best patient care possible.”

Schneck joined DocuWare, which provides cloud document management solutions and workflow automation software, as a founding partner in 1990. Schneck scaled DocuWare to become a global market leader with a presence in 60+ countries. Schneck has deep leadership experience in building and scaling document management software and was instrumental in making previously niche paperless solutions accessible to organizations in mainstream healthcare markets. His comprehensive understanding of go-to-market strategies and ability to create a global footprint with differentiated technology aligns with AS Software’s long-term vision to innovate and expand globally.

“AS Software has a strong product solely focused on improving the efficient workflow and reporting for maternal-fetal medicine specialists (MFMs), sonographers and other clinicians. There’s a robust global market for the solutions AS Software offers”, says Schneck. “By executing on AS Software’s strategy, the company can bring value to hospitals of all sizes and become the standard for structured reporting.”

AS Software CEO David Lintz recently spoke of the value Coons and Schneck bring to AS Software. “Both Mr. Coons’ and Mr. Schneck’s hands-on approach and emphasis on strategic operations and product value will help us naturally grow while we focus on delivering the right tool for clinicians,” said Lintz. “Both have successfully built and deployed cloud solutions and their leadership experience and backgrounds are an invaluable addition to the board.”

Read the release on PR Newswire.

About AS Software   

Founded in 1991 and based in Englewood Cliffs, New Jersey, with offices in Overland Park, KS, AS Software offers a suite of structured ultrasound reporting and image management solutions tailored for Women’s Health, Radiology, and Vascular specialties. AS Software’s integrated and vendor-neutral technology allows practices and hospitals of all sizes to capture, review, and retain comprehensive patient ultrasound data seamlessly and efficiently. AS Software is deployed in over 35% of U.S. hospitals and leveraged by over 8,000 clinical users. For more information, visit as-software.com

About AEA Growth

AEA Growth provides technology-enabled, healthcare and software companies with flexible capital and operational resources to accelerate growth. AEA Growth is part of AEA Investors LP, which was founded in 1968 by the Rockefeller, Mellon, and Harriman family interests and S.G. Warburg & Co. as a private investment vehicle for a select group of industrial family offices with substantial assets. AEA has an extraordinary global network built over many years which includes leading industrial families, business executives and leaders. Today, AEA’s approximately 110 investment professionals operate globally with offices in New York, Stamford, San Francisco, London, Munich, and Shanghai. The firm manages funds that have approximately $18 billion of invested and committed capital, including the leveraged buyouts of middle market companies and small business companies, growth capital, and mezzanine and senior debt investments. For more information, visit aeagrowth.com

AS Software Media Contact: 

Stephanie Gunter – VP, Marketing 

sgunter@as-software.com 

417.772.2612 

Want to transform your ultrasound workflows?

Discover the latest innovations in ultrasound reporting and image management 

The future of ultrasound reporting and image management is in the cloud. Find out more about our innovative cloud solution for more streamlined workflows, with:

  • Secure, faster access to images and studies from anywhere with a connection
  • Custom templates and workflows
  • Time savings and fewer clicks

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Learn about our UltraInnovative cloud solution, built for clinicians by clinicians

If you didn’t have a chance to meet with us to learn about our innovative cloud solution, please schedule a demo with our team to find out how we can help you transform your ultrasound workflows.

UltraCon Event Information

Location: Signia by Hilton Bonnet Creek

14100 Bonnet Creek Resort Ln, Orlando, FL

Dates: March 25 – 29, 2023

Effective healthcare revenue cycle management is reliant on accurate, timely data passed through multiple systems.

But due to the complex and fragmented nature of today’s typical healthcare technology ecosystem, that burden often falls onto the clinicians that should be empowered to focus more on patient care, creating a gap between ultrasounds and revenue.   

Why is there such a large gap between ultrasound services and revenue? 

Many hospital systems and imaging departments don’t have the necessary tools for clinicians to meet the level of documentation needed for revenue-building charge capture that closes the gap between ultrasounds and revenue. 

If an ultrasound reporting system doesn’t automatically drop ultrasound Current Procedural Terminology (CPT) codes to an Electronic Health Record (EHR) without extra, manual steps by the clinicians who are performing and reviewing these additional ultrasound services, that revenue is missed.  

For many health systems, this lack of efficient billing connectivity can lead to substantial lost billings from missed ultrasound charges and insurance claim rejections in less than a year. 

Even in the case of straightforward scheduled ultrasounds, most reporting systems aren’t designed with the necessary integrations that simplify and automate workflows to prevent lost charges and minimize errors, and still require manual inputs in multiple systems. 

How are ultrasound billing inefficiencies affecting clinicians and leading to burnout? 

Without billing-integrated reporting systems that allow for clinical flexibility and automated coding, sonographers can’t accurately capture charges for add-on ultrasound services without falling behind on patient volume, and physicians can’t keep up with the time they need to spend documenting in multiple disparate systems.

The need for easier, less time-consuming clinical documentation processes can be easily shown through today’s continually increasing levels of burnout: 

By securing the right technology that removes the burden of billing from clinicians, healthcare organizations can recover missed ultrasound revenue while alleviating clinician burnout — effectively closing the gap between ultrasounds and revenue.


AS Software’s Ultrasound Reporting & Image Management platform implements a detailed financial transaction (DFT) integration with your existing Electronic Health Records (EHR) to enable seamless billing communication.

To learn how data automation can increase reimbursements and help you to capture more revenue, schedule a demo to evaluate your ultrasound reporting system needs.   

When I purchased my first personal computer, the only way to obtain software was to drive to a big box store and pick it up, like a bag of chips. But unlike a bag of chips, the package wasn’t immediately useful.  Instead, you had to make sure it would run on your machine first and then install it — sometimes, the install wouldn’t work.  

This painful method of distributing software via physical media was frustrating for software producers and users.  

As internet connections improved, new avenues of software distribution became available.  

Soon we could download and update the software. Before long, the software was handling this for us. Software companies also began offering solutions that didn’t need to be installed, only accessed. 

“Cloud” or Software as a Service (SaaS) applications offer significant advantages for consumers. These consumer benefits are amplified in enterprise software, which costs more and requires more expertise and infrastructure to run. 

Three major benefits of cloud healthcare technology 

1. Safer data and secure browser delivery  

Delivery of the application via a browser, which is nearly universally available by default on all computers, means nothing must be installed to begin getting value from the software. It reduces the need for powerful local machines and prevents any potential loss of data.  

2. Lower costs and reduced system complexity 

Before cloud technology, enterprises had no choice but to build out large data centers and find, hire, and retain experts for costly servers, networking, databases, and security. Teams were asked to run and manage many critical business systems without being experts in those systems.  

Cloud-based solutions offload this complexity and enable enterprises to focus on utilizing their solution. Each cloud solution adopted reduces the number of systems that overloaded IT teams need to support. 

3. Quicker delivery and rapid feature updates  

Cloud providers can react to customer feedback at a pace no solution delivered in another fashion can match. All great companies listen to their customers and incorporate their feedback, but every software producer is constrained by the pace their customer base can receive updates. 

For example, if it takes a customer a month to roll out a minor update, and two to six months for a major update, how many updates can a software producer realistically expect a customer to take in a year? One? One every other year? If each customer needs to engage their IT team, spin up a project, get resources assigned, and execute the upgrade, those might even be conservative estimates.  

Ultimately, the fundamental promise of cloud products is to enable customers to toggle on and configure new features as they become available, allowing customers and software companies to engage in a much tighter feedback loop. 

Given that cloud solutions can reduce implementation time and complexity while enabling a tighter product feedback loop, it is no wonder why there has been a strong movement to adopt cloud technologies across all industries.

In healthcare specifically, the benefits of cloud technology will continue to help increase efficiency and quality of care while lowering IT burdens as more organizations migrate to cloud technologies.   

To learn more about the benefits of cloud healthcare technology solutions for your organization, schedule a demo. 

January is National Birth Defects Awareness Month, a time to raise awareness for birth defects and their impact on the health and well-being of families, individuals, and parents.

Nearly 120,000 babies are affected by birth defects each year, which can occur during any stage of pregnancy. Birth defects are also a leading cause of infant mortality in the U.S., accounting for 1 in 5 infant deaths, and in the U.S. each year, the total hospital costs of children with birth defects exceed $2.6 billion. (CDC.gov)

Screening and diagnostic ultrasounds are an important part of prenatal care, helping to provide diagnosis that allows families to make decisions and plan for the future.

Download and view an infographic on ultrasounds and National Birth Defects Awareness Month and view more resources below.

Resources for National Birth Defects Awareness Month

Data and Statistics on Birth Defects

Educational and Other Resources for Sharing

Birth Defects and Infant Disorders Resources

Awareness of Birth Defects Across the Lifespan

Learn more at www.cdc.gov/ncbddd/birthdefects

Thank you for joining us! 

We enjoyed catching up with everyone at the Society for Maternal Fetal Medicine (SMFM) Annual Pregnancy meeting. It was a great opportunity to meet with leaders in Maternal-Fetal Medicine and learn from their groundbreaking research in pregnancy science. We got to participate in scientific sessions, workshops, oral and poster abstract presentations, networking opportunities, and more.

Need a lift to the cloud?

If you did not get a chance to top by our booth and learn more about our innovative cloud solution for more streamlined workflows, be sure to schedule a demo with our team to learn more. While you’re there, enter for a chance to win a drone.

We look forward to speaking with you!

2023 Attendees

David Lintz

CEO Connect with David

Ari Sandman

Founder Connect with Ari

Nasrin Benion

Director, Clinical Ultrasound Solutions Connect with Nasrin

Mark Scott

VP of Sales Connect with Mark

Taylor Brammer

Senior Account Executive Connect with Taylor

Event Information and Dates

Moscone West Convention Center

Exhibit Hall Hours

AS Software Booth Number: 727

Wednesday, February 8th, 12:00-6:00 pm

Thursday, February 9th, 10:30-6:00 pm

Friday, February 10th, 10:00 am-5:00 pm

CEO David Lintz was interviewed by Leslie Collins on the growth of AS Software and his vision for the future. “The market opportunity that we see, that the investors see and that the board sees ahead of us is tremendous,” he said. “We’re taking that running start but also breathing new life into (the company) and new leadership to go on and continue the evolution and transformation.”

You can more read in the article “Former RFP360 CEO joins AS Software and sees big growth for Overland Park” in the Kansas City Business Journal.